Sunday, June 26, 2011
Coldwell Banker ipad Ad
On the heels of the latest launch, the Coldwell Banker iPad app, took it one step further and created one of the first iAds for the iPad - a unique way to gain exposure for the brand with today's consumer.
The iPad ad -- or iAd as it's called -- supports the app by generating consumer interest and encouraging them to download the application. Coldwell Banker is one of a select group of brands working with Apple to create iAds and the first to run a full page iAd.
The ad, which will run as three separate banner ads on various iPad apps until September, lets users design their own neighborhood and help them determine their perfect place to live. It will be featured on Condé Nast, New York Times, USA Today and others.
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